HELLO, I’M LAURA TOWNSON!

Your guide to transforming leadership and operational practices with a steadfast focus on the heartbeat of every company: its people.

Over the past 15 years, I've dedicated myself to leading with a vision that intertwines employee well-being with organizational success. My journey has taken me through the corridors of digital services agencies, where I've scaled operations, tackled inefficiencies head-on, and championed cultures that elevate both profit and growth.


My philosophy is simple : invest in your employees' growth—both professional and personal—and they'll pave your road to success. I transform performance indicators into strategies that don't just aim for growth but guarantee it, by ensuring that our teams feel valued, understood, and motivated.

Currently, I spearhead operations at Iversoft, a renowned software development agency, as the Chief Operating Officer. My approach has successfully propelled the team forward, scaling from a headcount of 10, to over 50, while 10xing our revenue.

As a leader, I see myself as more than just a strategist; I'm a mentor, a guide, and at times, a fractional COO or Operations Director for companies in need of direction without the commitment of a full-time executive. I step into organizations to untangle operational knots, build scalable teams, and instill processes that are as efficient as they are human-centric.

But what truly fuels my passion is coaching mid-level managers and senior leaders. I help them see beyond the spreadsheets and reports, to understand that at the core of every thriving business are the people driving it forward. Through personalized coaching and mentorship, I support leaders in creating environments where every team member can flourish.

My approach is not just about immediate fixes; it's about laying a foundation for sustained growth and resilience. Whether you're seeking one-on-one coaching to elevate your leadership skills or need a seasoned hand to guide your company's operations on a fractional basis, I'm here to turn your aspirations into tangible outcomes.

Join me, and let's redefine success by putting our people first, because when we do, everything else falls beautifully into place.

Brands I’ve worked with